READING PASSAGE 1418s1
You should spend about 20 minutes on Question 1-13，which are based on Reading
Passage 1 on the following pages.
Agriculture and TourismA
Linkages between the Agri-Food Sector and Tourism offer significant opportunities for the development of both sectors within the region. These linkages could lead to ensuring the sustainability of the region’ s tourism product thus ensuring it preservation. Agriculture and tourism—-two of Wisconsin’ s most industries — are teaming up in southwestern Wisconsin. A pilot project has found that tourists, rural communities, and some farmers could benefit from stronger efforts to promote and market agricultural tourism there. In 1990, agricultural tourism project members surveyed 290 visitors to the annual Monroe Cheese Festival and 164 visitors to the Picnic on the Farm, a one-time event held in Platteville in conjunction with the Chicago Bears summer training camp. More than one half of those surveyed responded favorably to a proposed tour, saying they would be interested in participating in some type of agricultural tour in southwestern Wisconsin. Survey respondents reported that they would prefer to visit factories, sausage processing plants, dairy farms, and historical farm sites, as well as enjoy an old-fashioned picnic dinner. The study also found that Cheese Day visitors showed strong interest in visiting specialty farms (strawberries, cranberries, poultry, etc.) More than 75 percent of the Cheese Day visitors planned ahead for the trip, with 37 percent planning at least two months in advance.
More than 40 percent of the visitors came to Monroe for two- or three-day visits. Many stopped at other communities on their way to Cheese Days. Visitors at both event indicated that they were there to enjoy themselves and were willing to spend money on food and arts and crafts. They also wanted the opportunity to experience the “country” while there. The study found that planning around existing events should take into account what brought visitors to the area and provide additional attractions that will appeal to them. For example, visitors to Cheese Days said they were on a holiday and appeared to be more open to various tour proposals. Picnic visitors came specially to see the Chicago Bears practice. They showed less interest in a proposed agricultural tour than Cheese Day visitors，but more interest in a picnic dinner and viewing sports event.
The study identified three primary audiences for agricultural tourism: 1) elderly people who take bus tours to see the country; 2) families interested in tours that could be enjoyed by both parents and children; and 3) persons already involved in agriculture, including international visitors. Agricultural tourism can serve to educate urban tourists about the problems and challenges facing farmers, says Andy Lewis, Grant country community development agent. While agriculture is vital to Wisconsin, more and more urban folk are becoming isolated from the industry. In fact，Lewis notes，farmers are just as interested in the educational aspects of agricultural tours as they are in any financial丨 returns.
“Farmers feel that urban consumers are out of touch with farming，,” Lewis says. ” If tourists can be educated on issues that concern farmers, those visits could lead to policies more favorable to agriculture.” Animal rights and the environment are examples of two issues that concern both urban consumers and farmers. Farm tours could help consumers get the farmer, s perspective on these issues, Lewis notes. Several Wisconsin farms already offer some type of learning experience for tourists. However, most agricultural tourism enterprises currently market their businesses independently, leading to a lack of a cooperation to promote agricultural tourism as an industry.
Lewis is conducting the study with Jean Murphy, assistant community development agent. Other participants include UW-Platteville Agricultural Economist Bob Acton, the Center for Integrated Agricultural Systems, UW-Extension Recreation Resources Center, the Wisconsin Rural Development Center, and Hidden Valleys, a Southwestern Wisconsin regional tourism organization. This past fall, Murphy organized several workshops with some Green and Grant Country farmers, local business leaders, and motor coach tour operators to discuss how best to organize and put on farm tours. Committees were formed to look at the following; tour site evaluations, inventory of the area’ s resources, tour marketing, and familiarization of tours. The fourth committee is resources, tour marketing, and familiarization of tours. The fourth committee is organizing tours for people such as tour bus guides and local reporters to help better educate them about agricultural tourism. Green County farmers already have experience hosting visitors during the annual Monroe Cheese Days. Green County Tourism Director Larry Lindgren says these farmers are set to go ahead with more formal agricultural tours next year. The tour will combine a farm visit with a visit to a local cheese factory and a picnic lunch.
Another farm interested in hosting an organized tour is Sinsinawa, a 200-acre Grant County Farm devoted to sustainable agriculture and run by the Dominican Sister, Education plays a major role at the farm, which has an orchard, diary and beef cows, and hogs. Farm tours could be combined with other activities in the area such as trips to the Mississippi River and/or visits to historical towns or landmarks, Lewis say. The project will help expose farmers to the tourism industry and farm vacation as a way to possibly supplement incomes, he adds. While farm families probably wouldn’ t make a lot of money through farm tours, they would be compensated for their time, says Lewis. Farmers could earn additional income through the sale of farm products, crafts, and recreational activities.
Classify the following visitors according to the passage states A Cheese festival visitors B picnic visitors C Both
Write the correct letter A, B or C in boxes 1-5 on your answer sheet
1 Who would prepare the trip several weeks in advance?
2 who are keened to watch sports activity?
3 who would spend two to three days on their trip?
4 who would like to stay in rural area?
5 who are willing to accept a variety of tour recommendation?
Choose the correct letter, A, B, C or D.
Write the correct letter in boxes 6-7 on your answer sheet.
6 who should be taught to take care of animal rights?
A Wisconsin authorities
B farmers and Urbanian
D local business
7 What would farmers do to make extra income in Sinsinawa?
A expand their farming area
B apply government’s subsidy
C organize tour in for Dominican Sister
D Marketing local goods and service
Complete the summary below.
Choose NO MORE THAN TWO WORDS from the Passage for each answer.
Write your answers in boxes 8–13 on your answer sheet.
A pilot project found a combination of targeted group and individuals would 8 ……………………. them all. Then in 1990, a 9 ……………………. conducted in visitors to the annual festival. After found series of findings, this study classified 10 ……………………. types of tourists for agricultural tourism. However, majority of local companies are short of 11 ……………………. to develop agricultural tourism as a whole. Inspiringly, Farmers in Green County have gained 12 ……………………. of receiving tourists in Monroe Cheese Day, therefore they are ready to hold next agricultural tour confidently. In Sinsinawa, similar project allows farmers to achieve extra 13 ……………………. through related services.
Agriculture and Tourism